Better emails. Better events. Better data.
UCCS eComm Program
The systemwide CU eComm program offers colleges, schools, departments, and administrative business units a unified web-based platform for all their email and event marketing needs. The tools, which include Salesforce, Marketing Cloud, and Cvent, are used to reach and engage current students, faculty, staff, alumni, donors, and friends of the university.
Campus users have a dedicated eComm support team to provide strategy, best practices, training and support. The program offers a streamlined approach to communicating with UCCS alumni, donors, parents, friends, current students and employees.
Why UCCS eComm?
The UCCS eComm Program offers not only the benefits mentioned above, but you will have direct access to experts in the field, with knowledge of best practices, strategies, optimizations, exclusive connections with technical support for the platforms, and more. Interested in learning more about how eComm can work for you and your team? Contact the UCCS eComm Program Team to schedule a discovery meeting. There is no cost to obtain licenses for the platforms.
Salesforce is eComm's constituent relationship management (CRM) system. The 500+ data points housed there ensure that relevant messages are sent to the right audience.
Marketing Cloud's drag-and-drop interface makes it easy to build custom email messages. Insert CU branding, other images, blocks of text, social media, a subject line and more.
Manage your events with Cvent. Registration forms can be built to support simple or complex events and customized as you wish. If you get stuck, Cvent support is always available to help.
Become an eComm License Holder
Meet with our team for discovery. You'll need to complete the 'pre-access requirements', by the last business day of the month to get credentials around the 5th of the following month.
Email Marketing Style Guide
To help you create emails that will accomplish your goals and enhance the reputation of the university, we’ve compiled best practices from higher education experts and communication strategists. Most importantly, this guide will help you avoid common mistakes. By using this guide, your communications will become more effective.